SEO Terms

Algorithm updates:  Any update to Google’s core algorithm (e.g., Penguin, Panda) that influences a broad range of search rankings.

Core Web Vitals:  Technical SEO factors that Google finds important in determining a page’s potential user experience.

Crawling:  The ability of search engines to find web pages on your site.

E-E-A-T:  Experience, Expertise, Authority, Trust. A set of guidelines Google suggests to marketers to evaluate whether their content meets these criteria.

Indexation:  The ability of search engines to include your web pages in its web index.

Keywords:  Keywords are the words that users plug into a search engine whenever they seek out information over the web.

Meta tags:  Snippets of text designed to describe a webpage to a search engine. For example, the title of the page is contained in an HTML title tag attribute.

On-page SEO:  A list of ranking factors, including meta tags and header tags, designed to help a page rank higher in search results.

Organic traffic:  Organic traffic is any traffic that comes to your site over a search engine search, excluding those who click on PPC links.

PPC:  Pay-per-click advertising is an advertising strategy to rank products or landing pages above the normal Google SERP results. These links say “ad” next to them, and the advertiser pays Google every time the ad is clicked on.

Ranking factors:  Any algorithmic factor designed to influence a page’s ranking in a search engine for a particular keyword search.

SERP:  Search engine results page.

Technical SEO:  The backend details of a website, including a web page’s speed and mobile rendering, which impacts its search rankings.

User intent:  The intent of the keyword search (e.g., is the user asking a question or looking to buy a product).